📣 Plugin Promotion for People Who Hate Promotion

You’ve built it. You’ve shipped it. Now it’s time to hype it.

“If you build it, they won’t come — unless you tell them why it’s awesome.”

If the plugin was a person, it would now be standing awkwardly in a corner of the internet party, waiting for someone to notice its features. We can’t let that happen.

Let’s get your plugin noticed — without selling your soul or becoming That Guy on LinkedIn.

🎯 Step 1: Polish That Plugin Page

Your plugin’s WordPress.org page is basically its dating profile. Make it swipe-right worthy:

• Title: Clear and catchy. Not “Kahnu's Plugin 2.0”.
• Short Description: One line. Big impact. Humor welcome.
• Long Description: Benefits > Features. Solve a problem. Use bolds, headers, lists. Bonus points for ✨ emojis ✨.
• Screenshots: Nobody reads. Show, don’t tell.
• FAQ: Real questions, sarcastically answered (or not).

💡 Pro Tip: If your long description says “This plugin helps users,” then rewrite it. Be specific like: “Automatically reschedules overdue tasks and shames you in Slack.”

📬 Step 2: Tell the People

No need for a full marketing budget or influencer sponsorships. Here’s how to make some noise:

• Tweet it like it’s breaking news.
• Post it on Reddit (subreddits like r/WordPress, r/webdev).
• Showcase it on your portfolio or website.
• Share it in niche Facebook groups or Slack channels (gently… don’t spam).
• Email your dev buddies and say “Hey, I did a thing!”

✉️ Subject line: “I made a plugin. It’s cool. You’ll like it. Probably.”

⭐ Step 3: Collect Glorious Reviews

Without being weird.

• Ask nicely.
• Ask friends.
• Ask users after they’ve used the plugin for 1 week with a simple in-plugin notice like:

if ( time_since_install > 7 days ) {
    show_notice("Liking the plugin? Leave a review! ❤️");
}

Just don’t bribe with cookies. Unless you’re literally shipping cookies.

💸 Step 4: Want That Sweet, Sweet Freemium?

If you’re planning to make money:

• Offer a PRO version (host it on your site).
• Use the free version to funnel people in.
• Don’t make the free version useless though. That’s just mean.

🧲 Bonus: Make People Come Back

• Add an email opt-in for updates/news/tips.
• Blog tutorials using your plugin.
• Make video walkthroughs (show your face if you dare).